Get the most from your professional financial advisor relationship

A recent study (Center for Interuniversity Research and Analysis of Organizations) revealed that an investor who works with an advisor accumulates 2.7 times more wealth than an individual who invests without advice—demonstrating that financial advisors clearly bring a lot of value to investors. But their roles and expertise can sometimes be an enigma—and finding the right professional in any area can be a challenge, just as selecting the right family doctor, accountant or lawyer takes time and knowledge. You want an expert who is knowledgeable and experienced, but also one you feel comfortable with and believe has your best interests in mind. The Investor’s Guide is designed to give you a better understanding of a financial advisor’s role, and help you choose the right professional for your situation.

This guide can help you understand the role of financial advisors, and how to maximize the benefits of the financial advice relationship. You will also discover key questions you should ask in the introductory meeting to identify how qualified the advisor is, and whether they will be able to meet your needs.

Learn about the different types of fees and compensation, and be sure to talk to your advisor about the best option(s) for your situation.

Finally, there are a lot of designations in the financial advice field, and it is often overwhelming to distinguish between the apparent alphabet soup. This guide outlines the most common designations and qualifications that Canadian advisors hold, the requirements that advisors need to meet to earn the designation, and what it qualifies them to do.

With this Guide, you can start your financial advice relationship with the knowledge and insight to choose a qualified professional most suited to help you achieve your financial goals. 

Download the Value Dialogue Consumer's Guide

Read an article about this research, which shows that better conversations with advisors lead to better financial outcomes: